Step 4 DESIGN

For me DESIGN is best defined by Marty Neumeier in his wonderful book The Brand Gap when he says,

"Design is not about making things pretty , design is about making things clear, and making meaning of the story."

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With this definition of design we will first discuss a bit about the human mind.  Understanding how the human mind works will help you to design things "clearer."  For this difficult area we will turn to collaborative research conducted by Richard E. Meyers and Cliff Atkinson called...

• 1 2 3 4 5 Ways to Reduce PowerPoint Overload 
  • Download the PPT above and learn more at www.sociablemedia.com

For the second part of this discussion on design we will turn to another few expert whose blogs and books I reguarly learn from: 

• Gary Reynolds "Top 10 Slide Tips"

• Godin Really Bad PPT.PDF

Bonus Materials

View a shared slideshow by Marty Neumerer outlining his book The Brand Gap!

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